Regulation tracker
The rules that now govern AI, likeness and voice in production
Four different bodies — a union, several state legislatures, two advertising platforms and the European Union — arrived at overlapping requirements within eighteen months of each other. None of them asks for the same artifact. This is what each one requires, when it took effect, who it reaches, and where the law is still open.
What this tracker covers
8 entries, 6 categories
Union agreements, the instruments that carry consent, state statutes, advertising platform policy, EU transparency obligations, and E&O and delivery practice.
Cited to the authority
Every entry names the body behind it, the effective date, who it reaches, and what a production has to be able to show. Where the law is still open, it says where and what to watch.
Reviewed July 27, 2026
Each entry carries its own review date. The same corpus that produces these pages produces the determinations in the product, and every determination records the version that made it.
Union agreements
Collective agreements that set consent standards for covered work.
SAG-AFTRA 2026 TV/Theatrical AI provisions
The agreement took effect on July 1, 2026 and runs through June 30, 2030. Its digital replica provisions turn consent into a documentation problem: not whether the performer agreed, but whether you can show, later, exactly what they agreed to.
In forceJuly 1, 2026SAG-AFTRA and the AMPTP — General Provisions §§ 64 and 64.1SAG-AFTRA 2025 Commercials
Effective April 1, 2025. The first SAG-AFTRA agreement to set out detailed digital replica and synthetic performer consent provisions — and the one that most commercial and branded content shops are actually working under.
In forceApril 1, 2025SAG-AFTRA and the Joint Policy Committee
Instruments
The documents that actually carry consent, and how to fill them in.
State law
Statutory consent and disclosure requirements that apply regardless of signatory status.
New York synthetic performer disclosure
Effective June 9, 2026. If a commercial advertisement depicts a synthetic performer, it must carry a conspicuous disclosure — and the obligation runs to the producer or creator who knows the performer is synthetic.
In force$1,000 for a first violation; $5,000 for each subsequent violationJune 9, 2026New York General Business Law § 396-bCalifornia digital replica consent
California requires informed consent where a digital replica substitutes for work a performer would otherwise have done in person — and treats vague replica clauses as vulnerable. It applies whether or not you are signatory.
In forceIn forceState of California
Platform policy
Advertising platform rules — faster moving than law, enforced at account level.
European Union
Transparency obligations that attach to the content itself.
Insurance & delivery
What underwriters and delivery desks ask for, and in what form.
Find out which of these apply to you.
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